The Sustainable IT Guy

Sustainable IT advocate. Advisor. Speaker. Entrepreneur.

I help organisations adopt a more sustainable approach to IT



Anthony Levy is the founder of Circularity First: a group of sustainable IT companies that operate globally with business hubs in California (USA), Aalborg (Denmark) and Poynton (UK). To date, the Group has prevented nearly one million kilograms of IT hardware from ending up as eWaste (electronic waste) by offering Circular Economy solutions that keeps IT in use for longer.

Anthony started his business with a simple aim: to break the traditional 3-year IT replacement cycle and thereby end the practice of throwing away technology when it still has many years of life left in it. He now has over 14 years' experience of deploying sustainable technology using circular economy principles.

He and his team have delivered sustainable solutions to service providers, government bodies, and commercial customers across Europe, US and Asia. This has helped hundreds of organisations to take a more sustainable approach to how they design, source, procure, use and dispose of their IT infrastructure.

A big part of Circularity First's success has come from pushing back against negative perceptions of remanufactured technology. Anthony has consistently provided the evidence to reassure people that they can have the same performance, with better return on investment, while being more sustainable.

Anthony actively promotes the importance of the circular economy and its role in the IT industry. In fact, he’s never been more passionate about it, because it’s never been more important.

Why the Sustainable IT Guy ?

Anthony’s belief in using technology to its full utility runs deep to his core. After building a computer with second hand parts when he was 13 years old, Anthony realised the value of using unwanted technology and that set him on his career path. He is known by colleagues in the industry as The Sustainable IT Guy and the name has stuck!


The good news is it’s easy to take a more sustainable approach to IT, the solutions and supply chains already exist
Why we need a more sustainable approach to IT


Emissions for IT commonly contribute between 5-20% of an organisation's scope 3 carbon emissions. Reducing this will be vital for net zero pathways.


IT hardware uses the same list of metals and minerals we need to make our global energy system renewable. If we don't do something we are on a collision course.


Electronic Waste (eWaste) is the fastest growing waste stream in the world. Currently 53.6m metric tonnes is generated annually – equivalent to 2,272 Titanic sized ocean liners.

Redefining IT consumption to ensure that future generations can thrive.

People are often unaware of the environmental and social impact of IT beyond energy consumption and eWaste. They are also unaware of the sustainable, resilient and cost-effective alternatives to the way they use IT today.

Anthony helps organisations use IT more sustainably and provides examples of how organisations are already doing it.

His approach is tailored for each audience and:


Provides evidence for action using real-world examples and story telling.


Encourages different thinking and behaviour change.


Empowers business with expert advice, enabling IT teams to think-for-profit and act for the planet.


Creates a compelling vision for what a more sustainable future for IT looks like.


His enthusiasm for the subject is infectious and will inspire businesses to #ActOnIT

Anthony’s expertise spans all kinds of topics related to the Circular Economy, including:


The environmental damage of manufacturing new technology products.


Insights on the material use/ embodied carbon of new v’s remanufactured technology.


Understanding the alternatives to old-school thinking and behaviour linked to IT hardware.


Sustainability and purchasing decisions- myth busting non-new technology and explaining commonly used terms.


Extending the life of technology platforms.


Bridging the gap between commercial goals and sustainability targets.


Linking a sustainable approach to IT with scope 3 carbon emissions, the circular economy and waste targets.


The role of the Circular Economy in complex B2B buying chains.


How leaders can ignite sustainable innovation and apply circular economy principles to IT.


Sharing findings and research on sustainable IT from private and academic research partnerships.
His approach is enthusiastic and encouraging as he supports organisations to change the way they use IT for the benefit of people, the planet and for profit.
As a speaker
Anthony is energetic, engaging and visionary in his approach. He uses data and insights to back up his approach, and case studies that bring his approach to life. He tells stories of mission critical organisations who use non new technology, and shares the obstacles he has faced in trying to get businesses to take a more sustainable approach to IT.
Influencing an Industry
Anthony has been involved in the CEDaCi project since it launched (CEDaCI brings together stakeholders from the data centre industry to turn data centre waste into a useful resource by building a Circular Economy) and he is championing more responsible and sustainable use of Networking Equipment- his own organisation's specialism.
As a person
Married with two young daughters, his hatred of any kind of waste runs deep to his core. He’s a keen cyclist and see’s huge value in sport for mental health. He enjoys mentoring leaders at the start of their business journey and is currently mentoring three leaders from start-up to scale up.
Type of events
Always delighted to speak at events, Anthony can also run training sessions for teams, participate in panel discussions, facilitate a panel and deliver a guest lecture in person or online. He’s based in London.
Career History
Formation of Circularity First Group – a parent company for the Group of Sustainable IT businesses.

Businesses within the group include Cistor, Tomax, GreenCircleIT, ITsuperstore365 and Networksupermarket.

These companies each address different user groups of technology including end user clients, businesses, wholesalers, and e-commerce- providing customers with more sustainable IT hardware by utilising technology that already exists.

Anthony partners with some of the largest technology companies in the world and Cistor is one of the top 3 Circular Economy Partners to Cisco.
Ecommerce channels developed: ITsuperstore.com, Cistor Product Store and Cistor Licence Store

Acquires Network Supermarket

Green Circle IT developed to refurbish technology and strip down technology at the end of life to utilise component parts

Tomax launched
Cistor founded by Anthony and his then business partner.

MBA in Entrepreneurship
University of California, Los Angeles

MBA in General Management
Instituto de Empresa, Madrid

BSc in Computer Science
University of Exeter
English and Spanish


Insights from Anthony Levy
Linear Economy Model Falls Short as Supply Stress Grows
What happens when supply shrinks rapidly? Prices go up and we must wait longer for what we think we need. But at the extreme end we see conflicts emerging....
Read More
Reflections on the International eWaste Forum and the opportunity for sustainable IT in 2022
It makes him more determined than ever to support businesses to take a more sustainable approach to ICT in 2022....
Read More
In action
May  2023
In Digital Dialogues, the conversation moves from how to embrace meaningful change, the importance of differentiating between what we want, and what we need, and also, you can learn why Anthony gets out of bed at 4.30am on a Wednesday morning!
April  2023
Jez and Darren receive Anthony Levy, Founder & Chairman of Circularity First and discuss the real issues surrounding the progress of sustainability globally by unveiling how manufacturing products from an age old consumerist perspective in mind means pussyfooting around tackling the crucial issues required to reduce humanity's carbon footprint on the planet.
November 2022
Anthony sat down with host Scott Challinor to talk about how sustainable IT can form a practical solution to the climate crisis and how businesses can take simple, practical steps to make their IT more sustainable and move into the circular economy.
October 2022
Full Podcast • Series 1, episode 4 of the Sustainability Champions Podcast
Anthony Levy  • eWaste summit
Anthony Levy  • CogX

Looking for an inspirational and energetic speaker who uses stories and data to show how easy it is to take a more sustainable approach to IT? 

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