17 years ago, I left a fast-track career in telecoms to start a business with purpose. I wanted to prove that tech industry could be both more profitable and more sustainable.
Two nights’ ago, I sat at the techUK annual dinner, in a wonderfully decorated room full of the best and brightest in the tech industry and government. You could feel the energy and excitement in the room as hundreds of people talked animatedly over the lovely food.
When the President’s Awards got underway, I was more than a little nervous. Being nominated for the Planet Award was a big honour. And when Sheila Flavell CBE and Nicola Hodson stood on stage in their dazzling attire, speaking with passion about why these awards matter, it felt like organisations were looking at how they too could do more for society than make money.
When they announced I had won the Planet Award, I was overjoyed. It felt like we had been both heard and seen. I know the work we do is important, but that validation matters. It helps refuel and recharge, because this work isn’t easy, and the journey to get here hasn’t always been straightforward.
As a sustainable IT company, we often find ourselves drowned out in a sea of marketing on the latest and greatest products being pushed out of the industry. We often win business being best value and best service (not just because clients want to become more sustainable), but that part I don’t mind. I truly believe we cannot expect business leaders to make the necessary changes for purely moral reasons. We must show that sustainability drives real long term shareholder value.
A huge thank you to the entire team at Circularity First for your willingness to go on this journey, to be part of something a little different and to prove that this industry can grow and be the force of good we all want it to be.
And thank you
techUK for our award and running such a special event.